Purpose: AI Mentor & Coach
What is Purpose?
AI mentor app for guided reflection, personal insights and next steps, co-founded by author Mark Manson.
Purpose is an AI mentoring app for personal growth, offering chat about work, relationships, habits and goals. It builds responses around values, patterns and goals it learns over time, and offers guided Quests and a personal growth Journey. It is not therapy, medical, clinical or mental health care.
Pricing. Purpose is free to download, with in-app purchases on the App Store.
Good for
- Talking through a difficult career or personal decision
- Working through a conflict or a difficult conversation
- Setting a goal and staying accountable to it
Screenshots
Why this app is in B tier
B tier follows from that score within this list. The full explanation, as data.
Purpose scores 79 out of 100: rating 97, rating count 68, App Store search rank 50, update recency 100. The four parts are averaged and B tier follows from that score within this list.
Description
Purpose 2.0 is your AI mentor for honest guidance, deeper self-understanding, and clear next steps. Now redesigned with a cleaner, more intuitive experience that makes reflection, insights, and progress easier to navigate.
Co-founded by Mark Manson, 3x New York Times bestselling author of The Subtle Art of Not Giving a F*ck, Purpose helps you make sense of what you’re facing - without generic motivation or one-off answers.
Read more
Talk through a difficult decision. Work through a conflict. Understand why you keep repeating the same pattern. Set a goal and stay accountable. Purpose remembers what matters, connects the dots across conversations, and gives you guidance that becomes more personal over time.
HOW PURPOSE WORKS
- Chat anytime
Bring whatever is on your mind - work, relationships, habits, goals, stress, or the feeling that something is off.
- Get guidance built around you
Purpose learns your values, patterns, goals, and blind spots so its responses reflect your life, not a generic script.
- See what you may be missing
Receive personalized insights into your strengths, recurring patterns, growth opportunities, and next steps.
- Turn insight into momentum
Use guided Quests and your personalized growth Journey to reflect, take action, and keep moving forward.
WHY PURPOSE IS DIFFERENT
- Mentoring, not generic chatbot advice
Purpose is built for ongoing personal growth, not isolated questions.
- Honest, compassionate feedback
Get direct guidance that supports you, challenges you, and helps you think more clearly.
- A mentor that grows with you
The more you use Purpose, the better it understands the context behind your decisions and the kind of support that works for you.
- Built on evidence-backed psychological frameworks
Purpose turns reflection into practical guidance you can use in everyday life.
- Privacy and control
Your data is protected, and you can request deletion of your account and data at any time.
PURPOSE CAN HELP WITH
- Career decisions and growth
- Relationships and difficult conversations
- Habits, motivation, and accountability
- Overthinking and mental clutter
- Personal growth and self-reflection
- Goals, direction, and everyday decision-making
NOT THERAPY
Purpose is a personal-growth mentoring tool, not a medical, clinical, or mental health service. It does not provide diagnosis, treatment, or crisis support. If you are in danger or experiencing a crisis, contact your local emergency services or crisis hotline immediately.
SUBSCRIPTION & TERMS
Subscriptions can be managed or cancelled through your App Store account settings. For support with a web subscription, contact support@purpose.app.
Terms of Service: https://purpose.app/terms-of-use/
Privacy Policy: https://purpose.app/privacy-policy/
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Questions about Purpose
Is Purpose a therapy app?
No. The listing says Purpose is a personal-growth mentoring tool, not a medical, clinical, or mental health service. It does not provide diagnosis, treatment, or crisis support, and users in crisis are told to contact local emergency.
Does it cost money?
The app is free to download. The listing mentions subscriptions that can be managed or cancelled through App Store account settings, but it does not state subscription prices or in-app purchase details.
Does it remember past conversations?
The listing says Purpose remembers what matters, connects the dots across conversations, and becomes more personal over time. It also says data is protected and account and data deletion can be requested at any time.
Is Purpose free?
Purpose is free to download, with in-app purchases.
Is Purpose right for me?
Purpose is built for talking through a difficult career or personal decision, working through a conflict or a difficult conversation, setting a goal and staying accountable to it. It sits in the self reflection list on AppTierList.
Is Purpose worth it?
Purpose is B tier, ranked #5 of 23 self reflection apps with a score of 79 out of 100, from a 4.8 App Store rating across 688 ratings. Good, and 4 apps rank above it.
How does Purpose compare to Discover Yourself?
Purpose is B tier at 79; Discover Yourself is B tier at 79. They score the same. Purpose is free to download, with in-app purchases, Discover Yourself is free to download, with in-app purchases.
How often is Purpose updated?
Purpose was updated 4 days ago, which counts in its favour.
Alternatives
Top rated in Self Reflection
Categories
All the facts
Ranking
- Lists
- Self Reflection (B tier, #5) · Self Discovery (C tier, #19) · Personal Development (D tier, #32)
- Tier
- B (Good)
- Score
- 79 / 100
- Rank in list
- #5 of 24
- Ranking certainty
- settled
Ratings
- App Store rating
- 4.8 out of 5, every App Store country
- Ratings
- 688
App
- Price
- Free + IAP
- App Store category
- Health & Fitness
- Current version
- (4 days ago)
- Size
- 122 MB
- Requires
- iOS 16.4 or later
- Age rating
- 17+
- Languages
- 1
- Runs on
- iPhone
Links
- Developer pages
- Website · Support · Privacy policy
- Maker
- not verified
- As data
- JSON · why it ranks here
App Store data read · ranking