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Unfold: Reels & Story Maker app icon
#1in Reel Creation

Unfold: Reels & Story Maker

S Tier
Best in class
99
4.81.4M ratings
App Store Editors' Choice
3.3recent reviews
20dsince update
FreeIn-App Purchases
Photo & Video
category
Graphics & Design
category
17+age rating
11languages
Made for iPhone

What is Unfold?

Creates and edits social media photos, videos, stories, posts, reels, and link-in-bio pages.

Unfold is a Photo & Video app for creating social media content with templates, editing tools, fonts, effects, and audio. It also offers a Bio Site builder for a link-in-bio page.

Pricing. Unfold is free to download, with in-app purchases on the App Store.

Good for

  • Making Instagram Stories, Posts, and Reels
  • Editing photos and videos with filters and effects
  • Building a link-in-bio page

Screenshots

1 / 8
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Why this app is in S tier

99/100The average of 5 parts, with no weights
Rating96
Ratings100
App Store search rank99
Update recency100
Editors' Choice100

S tier follows from that score within this list. The full explanation, as data.

Unfold scores 99 out of 100: rating 96, rating count 100, App Store search rank 99, update recency 100, Apple's Editors' Choice 100. The five parts are averaged and S tier follows from that score within this list.

Description

Your all-in-one toolkit to stand out on social. Whether you’re a brand, creator, or just here to have fun, Unfold gives you the tools you need to create elevated content, grow your audience, and monetize your social presence. Whatever you do, whatever you’re into - use Unfold to share your story.

MAKE TREND-SETTING CONTENT

Express your creativity with award-winning photo & video templates, and design tools in the Unfold Studio.

Read more
  • Scroll-stopping filters and effects for photo & video content
  • Hundreds of templates for Instagram Stories, Instagram Posts, Instagram Reels, TikTok, Snapchat, Pinterest and Facebook
  • Exclusive fonts and styles
  • Royalty-free music and audio
  • Professional-grade but easy-to-use editing tools
  • AI content editing tools (e.g. background remover)
  • Animated doodle brush
  • Custom brand assets (Unfold Pro only)

MONETIZE YOUR CREATIVITY THROUGH YOUR LINK IN BIO

A Bio Site is a one-page, mobile-first website for your link in bio. Make yours in minutes and create more opportunities to grow your income.

  • Claim your free Bio Site URL
  • Sell digital products like guides, tutorials and gated content
  • Crowdfund your next project
  • Collect tips through your link in bio
  • Connect to PayPal or Stripe for secure payments
  • Feature products from your online store
  • Capture your audience’s emails and phone numbers
  • Showcase your portfolio and services
  • Link to your other social channels
  • Add your music or podcast from Spotify, Apple Music and more
  • Stand out with on-brand templates and fonts

CHOOSE YOUR UNFOLD PLAN

Download the free version with fun features for everyday storytellers, or subscribe for advanced creative tools.

Unfold's Free Version: Easy-to-use tools to share your story with the world.

  • Sample collection of templates (with watermark)
  • Curation of royalty-free tracks
  • Cool fonts and photo effects
  • Photo & video editing tools
  • Free Bio Site URL and builder

Unfold+: Unlock hundreds of templates and premium editing tools.

  • 400+ social templates and layouts (no watermark)
  • Premium filters and effects like Film, VHS and Glitch
  • Exclusive fonts, styles and tools
  • 100+ royalty-free tracks
  • Premium video editing tools

Unfold Pro: Take your social media presence to the next level with pro-level features.

In addition to everything in Unfold+

  • Access to Brand Kit to import your brand colors, fonts and logos

POPULAR IN UNFOLD

Creators are loving these features right now:

  • Vintage film templates for Instagram Stories and Posts
  • Cinematic fonts, titles and headings for TikTok and Insta Reels
  • Seamless Instagram carousel templates
  • Graphic video effects
  • Yearly and monthly recap video templates
  • Minimalist social media templates
  • Fisheye effect
  • Collage maker
  • Retro photo and video effects like grain and VHS
  • Inspiring quote templates
  • Aesthetic link in bio website
  • Animated social media templates
  • Before and after social templates

AWARD-WINNING CREATIVE TOOLS

Apple’s Best of the Year
Google’s Best of the Year
Fast Company’s Innovation by Design
Apple’s App of the Day

UNFOLD YOUR CREATIVITY TODAY

Download the app to see why hundreds of thousands of creators all over the world use Unfold. Try the free version and upgrade to Unfold+ or Unfold Pro for advanced tools.

Privacy Policy - https://squarespace.com/privacy

Terms of Service - https://squarespace.com/terms-of-service

Unfold from Squarespace - https://squarespace.com/marketing/unfold

Thanks for creating with Unfold! We'd love to hear from you. Message us on Instagram at @unfold.

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Questions about Unfold

What can I use the free version for?

The free version includes a sample collection of templates with a watermark, royalty-free tracks, fonts, photo effects, photo and video editing tools, and a free Bio Site URL and builder.

Which social platforms have templates?

Instagram Stories, Instagram Posts, Instagram Reels, TikTok, Snapchat, Pinterest, and Facebook.

Is Unfold free?

Unfold is free to download, with in-app purchases.

Is Unfold right for me?

Unfold is built for making instagram stories, posts, and reels, editing photos and videos with filters and effects, building a link-in-bio page. It sits in the reel creation list on AppTierList.

Is Unfold worth it?

Unfold is S tier, ranked #1 of 24 reel creation apps with a score of 99 out of 100, from a 4.8 App Store rating across 1,414,234 ratings. That is the top of its list.

How does Unfold compare to Mojo?

Unfold is S tier at 99; Mojo is S tier at 98. Unfold ranks higher. Unfold is free to download, with in-app purchases, Mojo is free to download, with in-app purchases.

How often is Unfold updated?

Unfold was updated 20 days ago, which counts in its favour.

Alternatives

Categories

All the facts

Ranking

Lists
Reel Creation (S tier, #1) · Social Media Post Creation (S tier, #1) · Collage Makers (S tier, #8)
Tier
S (Best in class)
Score
99 / 100
Rank in list
#1 of 25
Ranking certainty
settled

Ratings

App Store rating
4.8 out of 5, every App Store country
Ratings
1,414,234
Recent reviews
3.3 from 18 in the last 180 days

App

Price
Free + IAP
App Store category
Photo & Video
Current version
(20 days ago)
Size
332 MB
Requires
iOS 16.6 or later
Age rating
17+
Languages
11
Runs on
iPhone

Links

Developer pages
Website · Support · Privacy policy
Maker
not verified

App Store data read · reviews · ranking