#8in Craving Management

IMPULSE: Stop Cravings & Urges

A Tier

Excellent · provisional

5.03 ratings

FreeIn-App Purchases

6mosince update

Lifestyle
category

Health & Fitness
category

12+age rating

4languages

Made for iPhone

Made for iPad

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What is IMPULSE?

A free iOS app that offers SOS breathing, an AI chat, voice reminders and a streak calendar to help users get through.

IMPULSE is a Lifestyle app for stopping cravings and urges. Users tap an SOS button, follow guided breathing, and talk with an AI that questions the reasoning behind a slip. It also offers a streak calendar and a counter for money and time saved.

Pricing. IMPULSE is free to download, with in-app purchases on the App Store.

Good for

Resisting late-night fast food or overeating
Cutting back on drinking, smoking or vaping
Limiting doom scrolling or phone use in bed

Screenshots

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Why this app is in A tier

82/100The average of 4 parts, with no weights

Rating100

Ratings45

App Store search rank100

Update recency81

A tier follows from that score within this list. The full explanation, as data.

Description

The craving came again. You're not surprised. It always comes.

What's different this time: you have 30 seconds between wanting it and not needing it. That's all it takes. The urge peaks at 2-3 minutes and fades in 10-20. IMPULSE gets you through that window.

HOW IT WORKS

Hit the SOS button when the urge hits. That's it. You noticed it. First step done.
Breathe. Guided breathing that brings the intensity down in 2-3 minutes. Not meditation. Not mindfulness. Just breathing.
Talk to the AI. Not the polite kind. It separates what you actually need from how you're trying to get it. Hungry doesn't justify fast food. Tired doesn't justify skipping the workout. When you pick the slip, the AI doesn't fold - it asks why this one, what it really gives you, what else could give you the same thing without the cost.
Hear your own voice. Record a message when you're clear-headed. Sunday morning, when you know the truth. IMPULSE plays it back Saturday at 6 PM when you need it most. Not an AI voice. Not a motivational quote. You, talking to you.
Mark the day. Don't-Break-the-Chain calendar. Tap a day to lock in "I held." Watch the chain grow. Slipped on Tuesday and came clean by Friday? Tap Tuesday back - your streak resumes when you decide it does.

No recovery program. No sponsor. No higher power. No group. No 12 steps.

IMPULSE is a discipline tool for people who notice the pattern and want to break it.

WORKS FOR

Drinking
Smoking & vaping
Overeating & fast food
Doom scrolling
Impulse spending
Gaming
Phone-in-bed
Adult content
Skipping the workout

FREE

1 active habit
Clean streak counter that resets only on slips you log
Don't-Break-the-Chain calendar
100 AI messages per month
Money + time saved counter

PREMIUM ($39.99/year - 7-day free trial)

Voice messages from your past self - the single most effective tool we ship
10× more AI conversations (1000 messages/month)
Unlimited habits
All breathing techniques (box, 4-7-8, coherent, alternate-nostril)
Custom pause durations
Deep self-reflection sessions
Milestone celebrations (1, 7, 30, 60, 90, 180, 365 days)
Share your wins as anonymous branded cards

PRIVACY-FIRST

Voice messages stored only on your device. Anonymous device ID - no signup, no email required. Optional email opt-in for occasional notes, one tap to remove.

SAFETY

If you type something that signals you're in crisis, IMPULSE blocks the AI request and shows your local hotline (988 US, 8-800-2000-122 RU, 024 ES, 3114 FR). IMPULSE is a self-help tool, not a substitute for professional mental health care.

LANGUAGES

English, Русский, Español, Français.

WHO THIS IS FOR

If you've said "just one more" and meant it every time. If Monday is always the day you'll start and Friday is always the day you don't. If you're not an addict but you know something's off.

IMPULSE doesn't tell you what to do. It gives you the 30 seconds to decide for yourself.

Your Friday self doesn't decide. Your Sunday self does. - Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Privacy Policy: https://impulse-proxy.ygerra.workers.dev/privacy

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Questions about IMPULSE

Is IMPULSE free to use?

The app is free to download. Free features include 1 active habit, a Don't-Break-the-Chain calendar, 100 AI messages per month, and a money and time saved counter. Premium is $39.99/year with a 7-day free trial.

Does IMPULSE require an account?

The listing says no signup or email is required because it uses an anonymous device ID. An optional email opt-in is available for occasional notes, and users can remove it with one tap.

Is IMPULSE a replacement for professional mental health care?

No. The listing states IMPULSE is a self-help tool, not a substitute for professional care. If you type something signaling crisis, it blocks the AI request and shows a local hotline.

Is IMPULSE right for me?

IMPULSE is built for resisting late-night fast food or overeating, cutting back on drinking, smoking or vaping, limiting doom scrolling or phone use in bed. It sits in the craving management list on AppTierList.

Is IMPULSE worth it?

IMPULSE is A tier, ranked #8 of 12 craving management apps with a score of 82 out of 100, from a 5.0 App Store rating across 3 ratings. It is in the list's top tiers; 7 apps rank above it.

How does IMPULSE compare to UrgeFree?

IMPULSE is A tier at 82; UrgeFree is A tier at 83. UrgeFree ranks higher. IMPULSE is free to download, with in-app purchases, UrgeFree is free to download, with in-app purchases.